Video game broadcasting and franchise events subtly shape viewers’ beliefs and values. Through repetition and spectacle, they normalize certain ideologies like consumerism and hyper-competitiveness. This consistent exposure can gradually indoctrinate audiences, by aligning their identity and choices with the messages promoted.
These broadcasting rituals follow structured, repeated formats that create a sense of order and predictability in viewers’ lives. These broadcasts are used to reinforce social norms. Over time, the act of tuning in becomes habitual, turning passive consumption into a ritualized behavior with emotional and social significance.